Pengembangan Desa Wisata Batik Girilayu di Desa Girilayu Berbasis Local Wisdom Menuju Global Market

Since 2020, the Karanganyar Regency Government has proclaimed Girilayu Village as a tourist village and Giriarum Batik MSMEs have produced batik tulis products that are pride of community. The existing problems related: tourism branding Girilayu-style not been identified; management program its unique already exist, but carried out massively integrated; clear market segmentation, digital marketing information technology fully utilized. BUMDes, Pokdarwis, Government, aware their solutions able to implement properly. This community service aims to: 1) Increase understanding branding, technology, marketing; 2) Improve skills knowledge about villages products; 3) local potential capacity. method used achieve goal participatory-based activities involving all stakeholders in planning implementation. Activities designed implemented comprehensive integrated manner solution so motivated concerned role agents change for development Tourism Village. results activity showed significant increase batik-making Village, including: understand contribute design brand identity Village; BUMDes Pokdarwis HR insights managing growing; Active promotion through social media.